The program aims to keep children reading wherever they go this summer with a combination
of in-flight and online literacy resources,community reading events and partnerships with
"First Book", a nonprofit organization that provides new books to children in need.
At the core of the program is the newly launched Soar with Reading.com, where parents can download a free reading activity kit, create a summer reading list and log their children's reading minutes, as well as other activities. For every reader who registers on Soar with Reading.com,
Jet Blue will make a book donation to a child through First Book, up to 10,000 books!!
Jet Blue is also sending crew members out to volunteer at kid friendly events at local libraries all across the country. These global guides will read books to kids, share stories about their job and their exciting travel adventures.
Additionally, the campaign will support public libraries. At SoarwithReading.com, families can vote for their favorite library in the Soar with Reading Sweepstakes. The winning library will receive $10,000 worth of children's books courtesy of Jet Blue and Random House Children's Books. If you enter the winning library, YOU will have a chance to win a trip to Atlantis!
In case your family is not travelling Jet Blue this summer, they have graciously provided me
with an in-flight reading kit to share with one lucky reader this month!
(They also sent one for my little Princess to enjoy..and she loves it!!)
To win, just sign up for Soar with Reading and leave me a comment telling me the
title of your favorite children's book. I will close the contest out on July 22, 2011 at 11:59 pm est.
I will pull the winners name out of the back pack at 9am July 23, 2011 (est)